![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/0YnqFyMxh-GWWnHaJpdiV4Zzgps=/arc-anglerfish-arc2-prod-bostonglobe/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/DD3TV7XV3II6TOHSSNY7URDNG4.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/m9w1P_Gf91ZKfm0LUv4ItB-ax5I=/arc-anglerfish-arc2-prod-bostonglobe/public/FHGQBDHVZUI6TOHSSNY7URDNG4.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/UP1M-I6Z_QJu9mg9w3FBniiMQAA=/arc-anglerfish-arc2-prod-bostonglobe/public/J7GKKYHVZ4I6TOHSSNY7URDNG4.jpg)